Apple turns on app preorders in App Store

Apple turns on app preorders in App Store


Enlarge / iOS 11, which ships with the iPhone 8 and iPhone X, has a renovated app store. (credit: Samuel Axon)

Apps are just as highly anticipated as other forms of entertainment now, and Apple’s newest update to its app stores lets customers call dibs on their favorites before they’re even released. An update to the iTunes Connect resources page states that developers can now open up their apps for preorder on all Apple platforms before the program is officially released. This allows developers to see the product page before anyone can download the app, and customers can tap a new “Pre-Order” button to secure their download before it becomes available on the designated release date.

Developers can choose never-before-published apps from their My Apps page to make available for preorder. They must choose an official release date before the preorder page goes live, and that date must be at least two days, but no more than 90 days, in the future. Once the release date is chosen and the app is approved by Apple, the app’s page will go live, allowing customers to preorder the program.

Preorders are available for free and paid apps. After preordering an app, you’ll be notified of the official release date that the app is available to download. If that preordered app happens to be a paid app, you won’t be charged until you download the program.

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