Advertisers losing 'hundreds of millions' due to anti-tracking measure

Advertisers losing 'hundreds of millions' due to anti-tracking measure

Apple’s Intelligent Tracking Prevention feature in Safari is reportedly causing advertisement firms to lose “hundreds of millions of dollars.” Back in September of last year, Apple cracked down on tracking in Safari, making it more difficult for advertisers to track an individual user’s web activity in order to customize their[…]

Read More »